Companies may soon be able to buy a small patch on NBA jerseys that will feature their corporate logos.
NBA team owners will vote this week to allow the placement of corporate logos on jerseys, beginning in the 2017-2018 season, according to ESPN.
Each logo would feature a 2.5 inch square patch on the front left shoulder of a player’s jersey.
We saw logos on All-Star Game jerseys in February and they didn’t look too distracting. Players wore jerseys during that game that featured the KIA logo (pictured above).
If approved teams would receive 50% of the advertising dollars from the logos while the rest of the advertising money would be placed in the league’s revenue-sharing pool.
“It creates an additional investment in those companies in the league,” NBA Commissioner Adam Silver said.
“There’s no sponsor that’s only decision is going to be to manifest its brand just on that small patch on the uniform. Once they put their name on the jerseys that they’ll then use their media to promote the NBA extensively,” he added.
Corporate logos are commonplace in international sports leagues and are used in the WNBA, Major League Soccer, and Nascar, in the United States.
Major League Baseball teams have worn uniform ads while opening the season in Japan.
If the ads prove to be a good source of extra income there’s a good chance that other American sports leagues will follow suit.