NBA ‘League Pass’ sets a new record for subscribers and views

NBA League Pass record views

The NBA revamped its “League Pass” digital streaming service and changes to the platform helped generate a record number of digital subscriptions, game views and total minute viewership during the 2015-16 season.

Among the platforms newest features was the ability for fans to purchase access to individual out-of-market games.

NBA League Pass domestic and international digital subscribers generated 26.7 million game views this season, the most in app history. Viewers paid $6.99 for a single-game under that package or $119.99 for a “Team Pass” which provided access to a team’s full 82-game schedule. There is also a full “League Pass” service, which allows access to every single game in the NBA for $199.99.

More than 1.2 billion minutes of in-game actions was viewed on “League Pass for the season.

 

The NBA says subscriber numbers grew by 10% this year, although the league doesn’t provide subscriber numbers.

As should be expected this season, single-game passes for the Golden State Warriors generated more purchases than any other NBA team.

The Warriors’ December 11 match against the Boston Celtics was the most-viewed game on “League Pass” this season.

It was also the first season that season pass offered commercial-free streaming access to its paid international subscribers.

Written by Peter Mondrose

Peter Mondrose

Peter Mondrose is the Editor-In-Chief at BusinessPundit. He received his degree in Economics in 1998 and a second degree in Journalism in 2004. He has served as a financial adviser, market trader, and freelance journalist for the last 11 years. When he's not investigating market conditions and reporting on workplace news, he can be found traveling with his wife, dog, and laptop. He can be reached at PeterMondrose@BusinessPundit.com or (929) 265-0240.