Comments on: Nespresso is Recession-Proof http://www.businesspundit.com/nespresso-is-recession-proof/ Entrepreneurship, Startup Companies and Business Philosophy Fri, 03 Feb 2012 07:09:48 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: David Hurley http://www.businesspundit.com/nespresso-is-recession-proof/comment-page-1/#comment-12738 David Hurley Sun, 08 Mar 2009 13:51:42 +0000 http://www.businesspundit.com/?p=9431#comment-12738 Thank you for bringing the BBC article to my attention. The sales figures and the growth curve are outstanding. If Nespresso can grow like that through the onset of the current recession, it could probably have been launched in any kind of market... Market power + smart branding, a cheap machine and exclusive products. Seems like the perfect marketing model for an MBA study. Writing in The Times, Alex Renton called it "immoral", but Martin Vander Weyer's response in The Spectator was: "Immoral? Hardly: at least, not by comparison with what a lot of bankers have been up to lately - and it's a damn sight cleverer". [Speccie, 21/2/09 p. 30] Thank you for bringing the BBC article to my attention. The sales figures and the growth curve are outstanding. If Nespresso can grow like that through the onset of the current recession, it could probably have been launched in any kind of market…

Market power + smart branding, a cheap machine and exclusive products. Seems like the perfect marketing model for an MBA study.

Writing in The Times, Alex Renton called it “immoral”, but Martin Vander Weyer’s response in The Spectator was:

“Immoral? Hardly: at least, not by comparison with what a lot of bankers have been up to lately – and it’s a damn sight cleverer”. [Speccie, 21/2/09 p. 30]

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