Despite horrible feedback from customers the new Starbucks rewards program starts today.
The program, renamed Starbucks Rewards (formerly My Starbucks Rewards), is now based on how much a customer spends and now how often they make purchases.
For example, under the previous program, customers earned 1 star per visit (transaction) and after 12 stars they received a free reward
Starting today, customers earn 2 stars for every dollar spent. Customers must earn 125 stars or spend around $63 to get a free reward.
Starbucks drinkers will also now need to earn 300 gold stars to get upgraded from Green level to Gold, which brings additional perks, like periodic free drinks. It used to take just 30 stars to gain Gold status.
When Starbucks announced the plan in a blog post on February 22, there was immediate outcry from customers who thought it was going to take them longer to earn rewards and achieve the gold status level.
Despite public outcry more than 500,000 people have already signed up for the new loyalty program.
Customers who reach the gold level will have one added benefit as Starbucks rolls out Double Star Days. That day will occur once a month and will provide four stars for every $1 spent.
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