Newspaper Tour

Last night I went on a tour of the FloridaToday building. It was fascinating to watch the printing presses and learn more about how the news business works. The bottleneck, at least for this paper, is ad insertion. The process is automated, but their presses can produce 60,000 papers per hour and their ad insertion machines can only do about 15,000. The tour guide said that this Thanksgiving they had 54 ads to insert into the paper – a new record.

One thing I found interesting is that he pointed out the telemarketing department, and said that it is going through changes because of the new "Do Not Call" list. Their answer? Go door to door. I started to wonder if this old tactic will become more popular now. In a few years there may have to be a "Do Not Visit" list too.

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