As Newspapers Die in America, They Burgeon in Other Countries


From this week’s Economist:

It may not be much consolation to the hard-pressed hacks of the rich world, but in many developing countries the newspaper business is booming. According to figures released in June by the World Association of Newspapers (WAN), an industry body based in Paris, newspaper sales in Brazil increased by some 12% last year. Over the past five years, circulation has gone up by more than 22%. In India, sales rose by 11%, bringing the five-year increase to more than 35%. Pakistan’s newspaper market grew by almost as much in the same period. The trend is similar elsewhere in Asia and Latin America.

The demand for news tends to go up as people enter the workforce, earn more money, invest it and so begin to feel that they have more of a stake in their society. Literacy rates also rise in tandem with wealth. For the newly literate, flipping through a newspaper in public is a potent and satisfying symbol of achievement.

Newspapers are doing well in middle-income countries, too, according to WAN. In Argentina, for example, newspaper circulation jumped more than 7% last year. Manuel Mora y Araujo, of IPSOS, a consultancy, says media groups from America and other rich countries have not been investing in Argentine news organisations, possibly because their own problems mean that they cannot afford to. Nonetheless, he says, “The press isn’t worried—there’s tons of advertising.”

Shout out to the American print media
: You may be dying, but the rest of the world isn’t joining you.

I ponder:

–Is there a correlation between the decline of America’s newspapers and the literacy of its own citizens?
–Is reading a newspaper in public a sign of achievement or backwardness?
–How will Internet publishing evolve to replace newspapers? Or will it? As a blogger, I wonder how our little insta-publishing industry will ultimately scale.


–How much it would cost to invest in a small Argentinian newspaper?

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Written by Drea Knufken

Drea Knufken

Currently, I create and execute content- and PR strategies for clients, including thought leadership and messaging. I also ghostwrite and produce press releases, white papers, case studies and other collateral.