Friday marked the first in a series of ‘Running of the Brides’ events to help brides find the perfect wedding gown at a bargain price. Bridezilla’s will descend upon Filene’s Basement in what they company calls ‘shopping as a full-contact sport’.
“We promise our vendors that we won’t reveal the labels, but I can say that these are well-known names featured regularly on the pages of popular brides’ magazines,” said Nicole Iaricci, FILENE’S BASEMENT’S wedding gown buyer. Which is why, when the doors open, there is a mad dash to the racks — held up by store employees so they don’t topple — and those racks are usually stripped bare in under a minute. Then it’s time for the women to strip — down to leotards, sports bras or even underwear — to try on the gowns right on the sales floor.
What Filene’s describes as a quaint sounding ‘old-fashioned bazaar’ sounds to me like another recipe for disaster ala WalMart. Their language is very aggressive: ‘Running of the Brides’ connotes bulls and gore. ‘Full contact sport’ brings to mind linebackers and tackles.
I’ve never been one to fight for my bargains, so I’m not speaking from experience here. But I think we’ve seen enough tragedy to move on. It seems to me that some of the old rules of society that kept these types of affairs quite civil has eroded. I wonder how long these types of sales will continue. People have died! You think brides won’t kill? Pre-nuptual women can be insane, literally.
Do you think the time for these mob-mentality sales has passed?