After Twitter and Facebook users tore Gap a new one for its cruddy new logo, Gap listened. The company announced today that the old logo is back. Mashable has the scoop:
“Ok. We’ve heard loud and clear that you don’t like the new logo. We’ve learned a lot from the feedback,” the company said on its Facebook (Facebook) page. “We only want what’s best for the brand and our customers. So instead of crowdsourcing, we’re bringing back the Blue Box tonight.”
According to Gap, the original logo will make its return “across all channels.”
The backlash against the Gap’s new (and now defunct) logo was intense. Beyond the thousands of tweets and Facebook status updates deriding its design, people found other creative ways to protest the new logo. A fake Twitter account has gathered thousands of followers, while Gap logo generators have quickly gone viral.
Kudos to Gap for listening to the wisdom of the crowds. This will only endear the brand to consumers.