Olsen Twins Get Bad Business Advice

What do you do when you’re a washed up celebrity? You scratch and claw your way back into the spot light. That’s the latest strategy for once-kid-stars, Mary Kate and Ashley Olsen.

Somewhere, someone advised these former stars that launching your own jewelry line is what your career needs at this time. The pair has linked up with jewelry designer Robert Lee Morris.

They claim it will contain 80 different pieces of jewelry that will have an urban flair that include metal cuffs, daggers and crosses. Isn’t this the path that all Hollywood child stars tend to follow, jail, suicide or Jesus?

I’m all for comebacks and you can find all kind of success stories of people that have failed and made bad decisions. Then they get their groove back, and all of sudden they buckle down, find some determination and taste success again.

However, this isn’t about comebacks it’s about trying to profit on a name that no longer has any brand value. Do they really think that their fans from Full House are so loyal that they’re going to buy the Mary Kate and Ashley bracelet and dagger necklace? I doubt it!

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Here’s the lesson:

If you have any plans on a comeback, don’t throw out some once tried idea. Get creative, refocus, rebrand, and rethink before you retry. If the Olsen’s were smart, maybe they would try to split up the wonder twin approach and market their individuality.

What are your thoughts?

Written by Jeff Springer

Jeff Springer

Jeff Spring is the Finance & Markets Editor at BusinessPundit.com. He's currently spending his days backpacking across Europe. While he may be living outside of the United States, he stays connected to American financial markets and M&A's more than is probably healthy for any single person. His love of a good book and a Bloomberg terminal can't be understated. He can be reached at JeffSpringer@BusinessPundit.com