Comments on: Out-of-Context – The New Way To Advertise http://www.businesspundit.com/out-of-context-the-new-way-to-advertise/ Entrepreneurship, Startup Companies and Business Philosophy Fri, 20 Nov 2009 20:31:15 -0600 http://wordpress.org/?v=2.8.5 hourly 1 By: laurence haughton http://www.businesspundit.com/out-of-context-the-new-way-to-advertise/comment-page-1/#comment-486 laurence haughton Sat, 21 Jan 2006 20:01:25 +0000 http://www.businesspundit.com.php5-6.websitetestlink.com/?p=2505#comment-486 Take a look at "Why We Buy. The Science of Shopping" by Paco Underhill. He talked about the same concept (in 1999) in great detail... but focused on store display and product placement at retail. It's great common sense for marketers in retail, distribution, and manufacturing. Product managers especially would benefit. Take a look at “Why We Buy. The Science of Shopping” by Paco Underhill.

He talked about the same concept (in 1999) in great detail… but focused on store display and product placement at retail.

It’s great common sense for marketers in retail, distribution, and manufacturing. Product managers especially would benefit.

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