Comments on: Overvaluing Google http://www.businesspundit.com/overvaluing-google/ Entrepreneurship, Startup Companies and Business Philosophy Sat, 20 Mar 2010 01:45:14 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: laurence haughton http://www.businesspundit.com/overvaluing-google/comment-page-1/#comment-755 laurence haughton Tue, 04 Apr 2006 19:34:46 +0000 http://www.businesspundit.com.php5-6.websitetestlink.com/?p=2622#comment-755 Thanks for that. I didn't see a source but the stat about how many media customers defect (30% change media each year) but that number should stop the blue sky projections. You have to look at advertising (in the 21 century) like any other product or service. People buy it with expectations. If they are disappointed they don't continue to buy. Media has refused see that for decades because there were always enough new clients to provide increases. But as the well is running dry they need to face facts. Thanks for that. I didn’t see a source but the stat about how many media customers defect (30% change media each year) but that number should stop the blue sky projections.

You have to look at advertising (in the 21 century) like any other product or service. People buy it with expectations. If they are disappointed they don’t continue to buy. Media has refused see that for decades because there were always enough new clients to provide increases. But as the well is running dry they need to face facts.

]]>