Branding refers to the marketing practice of creating a name, symbol, sign or anything that identifies and differentiate a specific product from other products. Branding entails not just the creation of a brand, but strategies to increase a positive brand awareness, both in the current market territory and prospective future ones. An effective brand strategy […]
In marketing, a territory is the place or region where a company sells its products or services. Territory is a very important factor in marketing. Decisions regarding distribution will be determined by the target territory. Some of the aspects that will be determined by the territory include warehousing or storage, inventory management, ordering process, transportation, […]
A logo is defined as a graphic mark or emblem commonly used by commercial enterprises, organizations and individuals to promote instant public recognition. In marketing, a logo is a big factor in the brand experience. A product or a company’s brand is a big determinant of how consumers will take your advertising efforts. A logo’s […]
Do you have a small business owner in your life? Your client, vendor, lender, tenant, or even media contact could be a small business type. And don’t forget friends and relatives. Buying a gift for small business owners isn’t easy. How do you know what they need or want? Can you guess what they’ll appreciate […]
Every business, they say, needs a catchy name – but some people evidently can’t tell the differance between ‘catchy’ and ‘ridiculous’. Would you have your haircut at Assman the barber or get a quote from Mammoth Erection scaffolders? Read on for some of the most unfortunately named companies on earth… 20. Mammoth Erection scaffolders Finding […]
Going green was big news for a while, then the collapsing economy put a cloud over the movement. Nonetheless, a derth of reporting doesn’t mean that the scientists, entrepreneurs, and business brains behind the burgeoning industry have slowed down. If anything, their products are growing in maturity and potential. We waded through hundreds of eco-oriented […]
A first grade girl handed in the drawing below for a homework assignment. After it was graded and the child brought it home, she returned to school the next day with the following note: Dear Ms. Davis, I want to be very clear on my child’s illustration. It is NOT of me on a dance […]
This is a guest post from Dim Bulb‘s Jonathan Salem Baskin. Along with the crisis in financial markets, there’s another ugly truth we need to admit: brands are dead, and it’s time for marketers to admit it. Nobody carries brands around in their heads. Nobody has a relationship with a brand. Or lives a brand […]
Google’s Chrome, a new open-source Web browser, will be released in 100 countries on Tuesday. An official Chrome comic made its rounds through the blogosphere today, causing megabytes of speculation and uproar. From PC World: New features will included “isolated” tabs designed to prevent browser crashes and a more powerful JavaScript engine. “Why are we […]
So much of the success or failure of your business rides on the choices you make, but in this world of information overload, making the right choice can be overwhelming. That’s why we’ve put together these resource guides that offer tips and recommendations to help you make smart business decisions. The Best Business Books & […]
