Soda. Pop. Whatever you call it, Pepsi is no longer a soda company. Sure the company still sells a ton of its PepsiCo signature carbonated products, but global sales of soda now make up less than 25% of the company’s global output for all combined products.
PepsiCo CEO Indra Nooyi said on Monday that the company is increasingly focusing on healthy snacks and non-carbonated beverages.
Nooyi told investors in October that focusing solely on carbonated soft drinks was “a thing of the past” while adding that non-carbonated beverages are “driving all the growth in the whole industry.”
Bottled water and unsweetened drinks now account for 25% of sales at PepsiCo, the company announced Monday.
Nooyi says the company will continue to invest in nutritionally-savvy customers who will help “future-proof” the company’s portfolio.
The company did see a 3% increase in sales of its Frito-Lay sales, which includes Doritos, Cheetos, and Lay’s chips.
The total volume of soda consumed in the US decreased 1.2% in 2015, according to Beverage Digest’s annual report. Pepsi Cola consumption in the US dropped 3.2%, compared to Coca-Cola’s decrease of 1% by volume.
Pepsi is still attempting to convince consumers that soda can be an authentic and craft-oriented option.
The company recently launched hipster, vintage-inspired brands Mtn Dew Black Label, 1893 Original Cola, Caleb’s Kola, and Dewshine.
Only 12% of the company’s international sales come from Pepsi Cola, and that should be enough to give the company the motivation to move well beyond soda sales.