PETA Displays PR Prowess by Sending Obama a Katcha Bug Human Bug Catcher

PETA is sending President Barack Obama a Katcha Bug Humane Bug Catcher after witnessing him murder a fly on CNBC earlier this week. Sky News has more:

Peta spokesman Bruce Friedrich said: “We support compassion even for the most curious, smallest and least sympathetic animals. We believe that people, where they can be compassionate, should be, for all animals.” He said Mr Obama would soon receive a Katcha Bug Humane Bug Catcher which will allow him to trap flies before releasing them outside.

Mr Friedrich admitted that despite the President’s fly swatting antics, Peta was pleased with Mr Obama’s voting record in the Senate on behalf of animal rights. The group says it approves of his denouncement of factory farming and Canadian seal hunting, as well as his wife Michelle’s stance against wearing fur.

But Mr Friedrich added: “Swatting a fly on TV indicates he’s not perfect.

“We’re happy to say that we wish he hadn’t.”

The Bug Katcha

PETA describes the Katcha Bug, which costs $8, as follows:

Simply place Katcha Bug over the bug and slowly slide its plastic trapdoor shut. The bug will step onto the trapdoor as it closes, and you can carry Katcha Bug outside, where all you need to do is slide the trap door open, allowing the bug to walk away. You’ll have no problem catching even large spiders with this handy gadget. Katcha Bug measures 9 inches in length, so you won’t have to get too close for comfort.

Can you think of any other organization that would get this much national coverage sending a product to a global leader? PETA is good.

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Written by Drea Knufken

Drea Knufken

Currently, I create and execute content- and PR strategies for clients, including thought leadership and messaging. I also ghostwrite and produce press releases, white papers, case studies and other collateral.