Pizza Hut just made history and set a world record by delivering a pizza to the top of Mount Kilimanjaro.
The PR stunt was completed using an airplane, a motor vehicle, and a team of professional hikers.
The team also used a specially designed pizza backpack to deliver a pepperoni pie with extra cheese to the summit of Africa’s highest mountain.
A spokeswoman for Guinness World Records confirmed that Pizza Hut Africa, owned by Yum! Brands set the record for the highest elevation pizza delivery at the 19,347-foot peak of Kilimanjaro during the trek.
It was a long trip that began on May 5 and ended on May 8.
The PR stunt was pulled off to celebrate the company’s expansion into its 100th country, Tanzania.
The pizza was prepared at the company’s new restaurant in Dar es Salaam and then flowing to the Kilimanjaro International Airport. The pie was then driven to the trailhead in Mount Kilimanjaro National Park
Five professional guides led by Summit Trails owner Consea Dissa carried the pizza to the base camp, at about 16,000 feet elevation.
How do you keep a pizza warm for three days? The company used a specially-designed insulated backpack that was heated with a specially designed battery.
The bag, designed to keep the pizza horizontal, was created by Vesture, which makes pizza delivery bags for Pizza Hut.
The entire trip was also video-documented to provide proof to Guinness.
This isn’t the first big pizza delivery stunt pulled by Pizza Hut, in 2011 they hired cosmonauts to deliver the first ever pizza to the International Space Station.