Plaxo Customer Feedback

I'm sure many of you have tried Plaxo, the contact update system that works with Outlook. Well I have recently had problems with it and decided to uninstall it, make sure the problems disappear, then reinstall it. When I ran the uninstall, a box came up that asked me to type in some feedback about why I was getting rid of Plaxo, and what they could do better. Then I could "send feedback" or "skip" to the uninstall. It is the first time I have seen something like that, but I like the idea. Plaxo gets feedback when they need it most, and customers get a chance to vent about why they are uninstalling.