If you read this post from last week, well it turns out that it wasn't a reader who turned me on to the article, but a PR professional. Todd first pointed this out to me, then followed up with a link to this article by Laura Goldberg, who emailed the Business 2.0 article to me.
Blogs are a new medium and, therefore, require a new approach. It is crucial not to spam bloggers and to be aware of their likes and dislikes before you drop them a line. Canned, conventional pitch letters can be seen as offensive. Their preferred means of communication is e-mail and their address is often prominently featured on the site. When communicating with blogs, make sure to be completely open and honest about why you are contacting them, disclosing your organizational affiliation. Keep it to the point and always make sure to include a link to a published story or item that they might consider featuring. Do not ask bloggers to link to your client's site or latest press release. Bloggers are sensitive about becoming mouthpieces for other organizations and companies, which is the reason they began blogging in the first place.
Readers do send me articles sometimes, and I really don't have a problem with PR firms pointing out things I may be interested in. I had read the article Laura pointed me to in the hard copy of Business 2.0, and planned to blog it anyway. This blog is as much about me learning as it is anything else, and it really doesn't matter what the source of the information is. But, it is my blog and I pay for it and I will post things that interest me. No one gets preferential treatment. This is an interesting turn of events, and I wonder how popular this type of action will become.