Problems With Fortune Magazine’s B-School Rankings

Fortune apparently printed a list of top business schools that contained some research mistakes.

On its website last month Fortune magazine ranked the "50 Best Business Schools for Getting Hired". Most of the usual suspects made the list; Wharton finished first, followed by Harvard. But officials at the University of North Carolina's highly rated Kenan-Flagler Business School were shocked to find they'd missed the cut. Kenan-Flagler had recently placed eighth in a national ranking based on recruiter ratings published by the Wall Street Journal. "Shoddy, inaccurate, and inappropriate research methods" must have caused the school's omission, said Valarie Zeithaml, Kenan-Flagler's associate dean, in an angry letter to Fortune.

  • Here’s my question… If “shoddy, inaccurate, and inappropriate research methods” put her school “on” the list instead of leaving UNC off would Ms. Zeithaml still have complained?

  • Rob

    Good point. People only complain when they get snubbed.

  • There is nothing unusual about this. QS have been doing similar things for the THES World University Rankings. See,,