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Problems With Fortune Magazine’s B-School Rankings

Fortune apparently printed a list of top business schools that contained some research mistakes.

On its website last month Fortune magazine ranked the "50 Best Business Schools for Getting Hired". Most of the usual suspects made the list; Wharton finished first, followed by Harvard. But officials at the University of North Carolina's highly rated Kenan-Flagler Business School were shocked to find they'd missed the cut. Kenan-Flagler had recently placed eighth in a national ranking based on recruiter ratings published by the Wall Street Journal. "Shoddy, inaccurate, and inappropriate research methods" must have caused the school's omission, said Valarie Zeithaml, Kenan-Flagler's associate dean, in an angry letter to Fortune.

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