It is a good idea, but a bad opportunity. In my opinion, it makes sense to reward your customers who frequenty refer business your way; however, I think this is already happening.

The pRoblem here is establishing the “customer pain.” I don’t think there is much if any… Good networkers traditionally get treated better at the businesses they refer to. i.e. a Bank will charge lower loan fees to a customer that refers business to it,and a retail store may give loyal customers and referrers discounts on purchases.

Also how many times have you gone through such a formal system to refer a pal to a store/service you liked. What was the conversation like? I bet it was either in passing or brief sales pitch if anything.

Just some thoughts…