Rush Limbaugh Wants to Buy the St. Louis Rams

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Rush Limbaugh today announced that he has made a bid to buy the St. Louis Rams in partnership with St. Louis Blues owner Dave Checketts. The LA Times has more:

It’s unclear whether Limbaugh and Checketts will buy the team outright or purchase a majority or minority stake in the franchise. Georgia Frontiere’s children own a 60% stake in the team, and billionaire Stan Kroenke owns a 40% stake.

Hopefully, Limbaugh’s latest foray into the pro football will go a little more smoothly than when he worked briefly as an NFL commentator for ESPN in 2003. Limbaugh resigned after saying Philadelphia Eagles quarterback Donovan McNabb was overrated because the media wanted to see a black quarterback do well in the NFL.

Last year, Forbes listed the Rams, which moved from Los Angeles in 1994, as worth $929 million (23rd highest in the NFL).

Eamonn Brennan thinks Limbaugh’s bid can’t bode well for the NFL:

…this is a bad thing for NFL fans whether you like Rush Limbaugh or not. Why? Because the NFL isn’t supposed to be about what some crazy right- or left-wing talk show host said today. It’s not supposed to revolve in the same 24-hour insanity cycle that governs talk radio and cable news. Limbaugh’s ownership threatens that. Our house has clean white carpets; we don’t need that mess. But somehow we don’t see Limbaugh taking his shoes off at the door.

One thing is certain: If Limbaugh does indeed buy the Rams, he’ll be the recipient of the NFL’s rather liberal — borderline, well, socialist — profit-sharing structure. Small market team that they are, the Rams might not be able to make a profit without the NFL’s tax on larger, more affluent teams. What will Rush think of that? If the sale ends up going through — and the Rams might not sell at all — you can count on finding out.

Reuters adds:

(An official) statement said Limbaugh would not discuss the bid further because of a confidentiality agreement with Goldman Sachs, which was hired by the family of former Rams owner Georgia Frontiere to review her estate.

Rush might be worth enough money to buy in as part of a group, but does he really stand a chance? What do you think?

Written by Drea Knufken

Drea Knufken

Currently, I create and execute content- and PR strategies for clients, including thought leadership and messaging. I also ghostwrite and produce press releases, white papers, case studies and other collateral.