Scared of 9/9/09? Calm Yourself with a Domino’s Birthday Cake

If the concept of 9/9/09–today’s unusual date–is giving you the jitters, why not calm down with a Chocolate Lava Crunch Cake, courtesy of Domino’s Pizza? The only caveat: You or someone you know needs to be turning 9 or 99 years old today. Nation’s Restaurant News has more:

The first 99 people who are turning either 9 or 99 on Sept. 9, 2009 — that’s 09/09/09 — and who prove it by e-mailing a copy of their birth certificate or driver’s license along with their address and phone number to, will receive a $25 gift card.

Domino’s is using the birthday tie-in to draw attention to its newest menu item, molten chocolate cakes called Chocolate Lava Crunch Cakes.

“We won’t see the date for another hundred years,” spokeswoman Jenny Fouracre said in a statement. “So in honor of this unusual day on the calendar, we thought it would be fun to provide the birthday cake, our newest dessert menu item, to those turning 9 or 99.”

The contest runs from Aug. 31 at 8 a.m. through Sept. 30 at 11:59 p.m., or until all 99 prizes are gone.

Sure beats worrying about the end of the world.

Written by Drea Knufken

Drea Knufken

Currently, I create and execute content- and PR strategies for clients, including thought leadership and messaging. I also ghostwrite and produce press releases, white papers, case studies and other collateral.