Comments on: ShopDropping: Reverse Shoplifting http://www.businesspundit.com/shopdropping-reverse-shoplifting/ Entrepreneurship, Startup Companies and Business Philosophy Fri, 03 Feb 2012 07:09:48 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: alyssa http://www.businesspundit.com/shopdropping-reverse-shoplifting/comment-page-1/#comment-3396 alyssa Mon, 24 Mar 2008 20:26:33 +0000 http://www.businesspundit.com.php5-6.websitetestlink.com/?p=3434#comment-3396 this is soooo muthafukin stupid!!!!! this is soooo muthafukin stupid!!!!!

]]> By: Wally Bock http://www.businesspundit.com/shopdropping-reverse-shoplifting/comment-page-1/#comment-2924 Wally Bock Thu, 27 Dec 2007 15:29:59 +0000 http://www.businesspundit.com.php5-6.websitetestlink.com/?p=3434#comment-2924 I originally heard about reverse shoplifting as a way for self-published authors to game dumb big-bookstore computer systems. The idea was that a "special order" wouldn't cause the chain's computer to replace a book in inventory, but a regular order, whether the book was supposed to be in stock or not would trigger a re-order. If you traveled a bit, you could do this in several different cities which would make the system think there was a groundswell of demand for the book. I originally heard about reverse shoplifting as a way for self-published authors to game dumb big-bookstore computer systems. The idea was that a “special order” wouldn’t cause the chain’s computer to replace a book in inventory, but a regular order, whether the book was supposed to be in stock or not would trigger a re-order. If you traveled a bit, you could do this in several different cities which would make the system think there was a groundswell of demand for the book.

]]> By: linkerjpatrick http://www.businesspundit.com/shopdropping-reverse-shoplifting/comment-page-1/#comment-2923 linkerjpatrick Thu, 27 Dec 2007 12:22:41 +0000 http://www.businesspundit.com.php5-6.websitetestlink.com/?p=3434#comment-2923 I've often considered this. Yes, I have been tempted to put business cards in books or "drop" them in the magazine section. Now, while I have been tempted I haven't done it but I do take advantage of the bulletin boards in resteraunts and coffee shops. Conversely I will make a note to pick up business card that need work or don't have a web site listed on them and use those as web design prospects. I do wish some retail locations had something similar to the the blogging/comment aspect online where local people can participate and more official ways to partner with the retail establishments. I am thankful that some places will let you put flyers in the window but that is not a common practice as it used to be. I’ve often considered this. Yes, I have been tempted to put business cards in books or “drop” them in the magazine section. Now, while I have been tempted I haven’t done it but I do take advantage of the bulletin boards in resteraunts and coffee shops. Conversely I will make a note to pick up business card that need work or don’t have a web site listed on them and use those as web design prospects.

I do wish some retail locations had something similar to the the blogging/comment aspect online where local people can participate and more official ways to partner with the retail establishments.

I am thankful that some places will let you put flyers in the window but that is not a common practice as it used to be.

]]> By: J.C. Hutchins http://www.businesspundit.com/shopdropping-reverse-shoplifting/comment-page-1/#comment-2922 J.C. Hutchins Thu, 27 Dec 2007 10:16:20 +0000 http://www.businesspundit.com.php5-6.websitetestlink.com/?p=3434#comment-2922 Cool article; thanks for spreading the word about this viral marketing technique. For years, this phenom has been called "droplifting," and many "zero budget" marketers such as myself have used it to great effect. With a large fan base (who are willing to do some footwork on behalf of the brand/content creator), new markets can easily be reached. Cool article; thanks for spreading the word about this viral marketing technique. For years, this phenom has been called “droplifting,” and many “zero budget” marketers such as myself have used it to great effect. With a large fan base (who are willing to do some footwork on behalf of the brand/content creator), new markets can easily be reached.

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