Sick Bag Innovations at EasyJet

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This is an interesting promotion.

Easyjet and Klick Photopoint have teamed up to offer the airline's passengers sick bags which double up as film processing envelopes.

The pre-labelled bags will be found in the seat backs of all easyJet aircraft.

Several hundred thousand bags are being provided by Klick to the airline, which carries 20 million passengers a year.

It's a brave move for Klick. I'm not sure I would want my company associated with vomit bags. It is innovative, though, so maybe customers will take to the idea.

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