Sick Bag Innovations at EasyJet

This is an interesting promotion.

Easyjet and Klick Photopoint have teamed up to offer the airline's passengers sick bags which double up as film processing envelopes.

The pre-labelled bags will be found in the seat backs of all easyJet aircraft.

Several hundred thousand bags are being provided by Klick to the airline, which carries 20 million passengers a year.

It's a brave move for Klick. I'm not sure I would want my company associated with vomit bags. It is innovative, though, so maybe customers will take to the idea.

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