The digital imaging revolution took another leap forward today with the introduction of the CVS One-Time-Use Video Camcorder — the world's first single-use point-and-shoot digital video camera. CVS/pharmacy, the retail leader in digital photo and image processing, is exclusively offering the world's first compact, affordable, one-time-use solution for creating and sharing high quality home movies on DVD. For under $30, consumers can now enjoy a DVD home video experience that compares to pricey DVD camcorders, which cost upwards of a thousand dollars.
Drugstore chains usually don't spawn this kind of innovation. This is really a great strategy by CVS to pursue this kind of thing. It fits well with their model because it increases convenience and complements the things people go there to buy. If I was buying a card on my way to a birthday (yes I'm one of those people that buys them on the drive to the party. I'm ashamed.) I may pick up one of these cameras as well to film the thing. I'm surprised this can be done so cheaply. I am very impressed.
