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	<title>Comments on: So What? How to Communicate What Really Matters to Your Audience: A Book Review</title>
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	<link>http://www.businesspundit.com/so-what-how-to-communicate-what-really-matters-to-your-audience-a-book-review/</link>
	<description>Entrepreneurship, Startup Companies and Business Philosophy</description>
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		<title>By: Beth Barany</title>
		<link>http://www.businesspundit.com/so-what-how-to-communicate-what-really-matters-to-your-audience-a-book-review/comment-page-1/#comment-18817</link>
		<dc:creator>Beth Barany</dc:creator>
		<pubDate>Fri, 13 Nov 2009 04:05:31 +0000</pubDate>
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		<description>Your review did a good job enticing me to read your book. So much so that I&#039;m encouraging my twitter followers, mostly authors and aspiring authors, to check out your post. The message holds true for business people and authors. Oh yeah, authors are business people too. Most don&#039;t want to hear that message , though. :-)</description>
		<content:encoded><![CDATA[<p>Your review did a good job enticing me to read your book. So much so that I&#8217;m encouraging my twitter followers, mostly authors and aspiring authors, to check out your post. The message holds true for business people and authors. Oh yeah, authors are business people too. Most don&#8217;t want to hear that message , though. <img src='http://www.businesspundit.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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