If you open a bottle of SoBe and see the message “HELP ME TRAPPED IN SOBE FACTORY,” please do not freak out. Customers all over the United States have been frantically calling local law enforcement agencies after the company’s bottle caps featured that message.
According to BuzzFeed News, SoBe printed the messages on its caps to give customers “a little smile or pause for thought.”
Instead of a humorous message, customers became worried for an unknown person’s safety.
— Zachariah tha Mosiah (@ZNY1234) May 21, 2015
The Pepsi owned brand was quick to apologize for the bad joke. On the company’s Facebook page a representative wrote.
“We are planning on removing this cap slogan from our current rotation, however, it will take a while for existing stock to run through the market,” the company said.