Social media marketing is a tough nut to crack. On the one hand you have to be edgy enough to get noticed in a flood of information. On the other hand, you don’t want to go so far that you tarnish your brand. Here is a fun look at 5 Social Media Wins and 5 Social Media Fails from 2012.
Image compliments of MBA in Marketing Degree Guide
It’s this tension in the world of social media that favors the underdog, because the underdog can afford to take the risk necessary to get noticed without worrying about its brand.
What do you think? What’s the best way to approach social media for a larger corporation with a brand to protect?
