Jim Heskett writes about speed, and wants to know does it trump intellectual property?
With the advent of the fall television season, replete with new reality TV shows, producers are presenting us with an interesting case example of speed as a competitive strategy. One specific case in point is that of the Fox Network's recent efforts to rush to market a show called Trading Spouses: Meet Your New Mommy after the announcement by rival network ABC of a similarly-conceived show called Wife Swap. In another example, Fox initiated a boxing-themed program called The Next Great Champ two months before a somewhat similar series on NBC called The Contender, which had been announced by NBC several weeks earlier than Fox announced its program.
It reminds me of the book It's Not The Big That Eat The Small, It's The Fast That Eat The Slow. There is a lot of truth to that.