Businessweek has an interview with the president of toymaker BEKA. He's chosen not to sell to big box retailers for fear of lower quality toys.
Over the years, we've been approached regularly by large companies asking us to produce product, but they want to tell you how to cut corners to cut costs. We as a family group have regularly just said we don't want to do that. That's not how we do business. Yes, we could sell many more products, but it wouldn't be our product or what we want our name on. So we said: No, thank you.