Staples Strategy

Staples has a new stragtegy.

To get there, Sargent envisions tearing up Staples' old image as just a purveyor of paper clips and PCs at its 1,300 North American superstores. He sees huge opportunities in the highly fragmented field of delivering office supplies from warehouses directly to businesses. Ultimately, he believes the delivery business could equal sales of the better-known stores. That would be a radical departure, since it means Staples would do much more business than it does now with large corporations. He's also charging into Europe. And he's counting heavily on selling services, including copying, UPS shipping, and such new initiatives as mobile technicians who fix computers and install networks.

I think the office supply industry is pretty tough, so this should be a fun competition to watch.