Starbucks Decaf Less Available in Afternoon

zzdecaf

Bloomberg reports on how Starbucks will only serve decaf coffee on request after 12:00 noon, as part of a cost-cutting measure:

Starbucks Corp., the world’s largest coffee chain, will stop continuously brewing decaffeinated coffee after noon as part of a drive to waste less and save $400 million by September.

The company, which last year started brewing fresh pots of coffee every 30 minutes, will have the caffeine-free version available upon request after 12 p.m., the Seattle-based company said today in an e-mailed statement. It takes about four minutes for a fresh cup to brew, spokeswoman Bridget Baker said.

“For many of our stores, the demand for decaf is greatly reduced in the afternoon,” the company said in the statement. “With our current standard of continually brewing decaf after 12 p.m. regardless of demand, we have seen a high amount of waste.”

Who’d have thought that decaf drinkers need their limp coffee “kick” in the morning? Must be a flavor–rather than a waking up–thing.