Comments on: Starbucks Launches New Online/Offline Social Media Campaign http://www.businesspundit.com/starbucks-launches-new-onlineoffline-social-media-campaign/ Entrepreneurship, Startup Companies and Business Philosophy Fri, 20 Nov 2009 20:31:15 -0600 http://wordpress.org/?v=2.8.5 hourly 1 By: Pete D'Agostino http://www.businesspundit.com/starbucks-launches-new-onlineoffline-social-media-campaign/comment-page-1/#comment-14535 Pete D'Agostino Wed, 20 May 2009 14:26:00 +0000 http://www.businesspundit.com/?p=11072#comment-14535 The price Starbucks is referring to is the business practices their competitors are engaged in. It should cost a certain amount for a cup of coffee if you want not only a quality brew but fair trade, employees treated well, etc. This is all about their brand as a whole, in a time when consumers demand social responsibility. The price Starbucks is referring to is the business practices their competitors are engaged in. It should cost a certain amount for a cup of coffee if you want not only a quality brew but fair trade, employees treated well, etc. This is all about their brand as a whole, in a time when consumers demand social responsibility.

]]> By: Aaron Shields http://www.businesspundit.com/starbucks-launches-new-onlineoffline-social-media-campaign/comment-page-1/#comment-14531 Aaron Shields Wed, 20 May 2009 13:24:18 +0000 http://www.businesspundit.com/?p=11072#comment-14531 Starbucks seems to be grasping at Frappuccino straws here. They'e getting tactic focused rather than thinking about their brand overall. This may lead to short term growth, but short term growth is rarely sustainable. Interestingly Starbucks tried to bring price into competition back in 2008 but by going cheaper, when they offered $2 grande iced drinks for anyone showing a receipt earlier in the day. Not surprisingly, it didn't really work as competing on price is almost a surefire downfall to a business, but at that time they thought "they hit the nail on the head," according to their vp of CRM. I'm not sure what the "price" that the cheaper coffee comes with is, as many of their near competitors have won out in taste tests against them. Seems like pretty shaky ground to be standing on. Starbucks seems to be grasping at Frappuccino straws here. They’e getting tactic focused rather than thinking about their brand overall. This may lead to short term growth, but short term growth is rarely sustainable.

Interestingly Starbucks tried to bring price into competition back in 2008 but by going cheaper, when they offered $2 grande iced drinks for anyone showing a receipt earlier in the day. Not surprisingly, it didn’t really work as competing on price is almost a surefire downfall to a business, but at that time they thought “they hit the nail on the head,” according to their vp of CRM.

I’m not sure what the “price” that the cheaper coffee comes with is, as many of their near competitors have won out in taste tests against them. Seems like pretty shaky ground to be standing on.

]]> By: Morris http://www.businesspundit.com/starbucks-launches-new-onlineoffline-social-media-campaign/comment-page-1/#comment-14526 Morris Wed, 20 May 2009 09:01:26 +0000 http://www.businesspundit.com/?p=11072#comment-14526 That's great.I came across other top marketing strategies at http://bloggingmillioinare.com.Maybe you could have a look. That’s great.I came across other top marketing strategies at http://bloggingmillioinare.com.Maybe you could have a look.

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