Starving Startups – New Research Explains Why "Hungry" Entrepreneurs Makes Sense


People often describe entrepreneurs as "hungry." Now new research is giving that idea a more literal meaning.

Hunger makes the best sauce, goes the maxim. According to researchers at Yale Medical School, it may make quadratic equations and Kant's categorical imperative go down easier too. The stimulation of hunger, the researchers announced in the March issue of Nature Neuroscience, causes mice to take in information more quickly, and to retain it better – basically, it makes them smarter. And that's very likely to be true for humans as well.

Entrepreneurship is a giant optimization problem, where the entrepreneur is trying to figure out how to allocate limited resources in the face of incomplete and often inaccurate information. If this research holds true, a little physical hunger may help by making sure that entrepreneurs learn quickly from their mistakes.

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