The movie “Steve Jobs” placed 7th at the weekend box office in North America, failing to match expectations that were set for the movie early on.
The movie experienced a successful limited release but expanded to 2,400 theaters with a measly $7.3 million total.
Hollywood analysts had predicted an opening in the range of $15 million to $20 million.
The movie is still a critical success with an 75% “fresh” rating on Rotten Tomatoes.
The movie was written by The Social Network writer Aaron Sorkin, and directed by acclaimed director Danny Boyle.
“Often sophisticated, intellectually charged movies like ‘Steve Jobs’ have a tough time gaining huge acceptance by a general audience,” said Paul Dergarabedian, senior media analyst at Rentrak (RENT).
The film shot with a budget of $30 million, and received an “A-” from moviegoers on CinemaScore.
Matt Damon’s “The Martian” took the top spot this weekend with $15.9 million. The 20th Century Fox sci-fi film has made $166 million in the U.S. since its near-record opening earlier this month.
“Goosebumps” took in $15.5 million and Steven Spielberg’s “Bridge of Spies” added $11.3 million.
November is shaping up to be a monster month at the box office with the latest James Bond installment, “Spectre,” the final “Hunger Games” film, and “The Peanuts Movie.”