Study Shows That Spam Is Worse than Direct Mail

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It turns out that people hate spam more than direct mail.

Results from a focus group study conducted by Morimoto and Chang found that people find spam more intrusive than direct mail because it makes it harder to get to legitimate and wanted messages. Discarding direct mail, on the other hand, wasn't perceived as time consuming.

And while spam often contains adult content or other inappropriate material, direct mail pieces often contain potentially useful items such as sales promotions and easy-to-use coupons. E-mailed coupons must be printed, which is an extra step that consumers would rather not have to take.

I say telemarketers are worse than both.

  • I think it is percevied to be more work than direct mail because direct mail is easier to distinguish just looking at the envelope, whereas spam email can have a subject line very similar to legitimate email

    also direct mail costs more than spam so marketers will work bharder to make it more accurate and sometimes even useful

  • I think spam is perceived to be more work than direct mail because direct mail is easier to distinguish just looking at the envelope, whereas spam email can have a subject line very similar to legitimate email. Also direct mail costs more than spam so marketers will work harder to make it more accurate and sometimes even useful.

  • Spams are so annoying and useless, maybe even dangerous because of the viruses. Our life is full of things we don’t want or don’t like. Spams just make it more ‘virus-infected’.