Subway has named former Coca-Cola executive Joseph Tripodi as its Chief Marketing Officer. The announcement marks the first major marketing move for the sandwich chain since former pitchman Jared Fogle pled guilty to numerous child pornography charges.
Former CMO Tony Pace stepped down from the CMO job on September 30 to start his own marketing consultancy.
Tripodi will have his work cut out for him as he attempts to rebuild Subway’s public image.
Even before the Jared Fogle scandal, Subway was falling out of interest with customers who have turned to various new casual dining experiences.
Tripodi said in the statement that he plans to focus on marketing, product offerings and customer engagement.
He has worked with several major companies known for their advertising and was inducted into the American Marketing Association Hall of Fame last year.
He spent the last seven and a half years as the CMO and Chief Commercial Officer at Coca-Cola.
Under his leadership Coke rolled out campaigns such as “Share a Coke,” printing common names on cans and bottles.
During his tenure Coca-Cola won two industry awards for its advertising — 2013 Cannes Creative Marketer of the Year and Ad Age Marketer of the Year in 2011.
His other jobs have included Allstate Insurance, Seagram Spirits & Wine, and MasterCard International.