Subway just killed the $5 Footlong

Five dollar footlong is no more

Subway’s most widely used and beloved deal for the better part of a decade has been the $5 footlong. That deal is no more.

The struggling sandwich chain announced on Tuesday that it is now charging $6 for a classic footlong.

Subway responded to annoyed customers on Twitter, saying the move to $6 from $5 was necessary because of cost increases.

The sandwich chain launched the $5 footlong in 2007. The footlong deal has traditionally taken place in February, although many locations extended that deal to certain days of the week to draw in customers.

Here’s the tweet from Subway that sparked customer anger:

Customers immediately started to freak out over the announcement:

Other’s pointed out that nothing else has changed outside of the company’s new pricing.

Subway is sticking to its guns.

The price increase arrives at a time when Subway is attempting to stay relevant in an industry that is dominated by healthier, high-end food providers. In the meantime, the company’s recipes and ingredients have remained the same for many years.

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Subway could do without angering customers at this time. The company is still reeling from bad publicity after former spokesman Jared Fogle was sentenced to almost 16 years in jail for child pornography and sex charges.

“Six dollar, six dollar footlong.” Sorry Subway but that just doesn’t have the same ring to it.

Written by Tammy Johnson

Tammy Johnson

Tammy Johnson is the Retail Editor at BusinessPundit. She focuses on Fortune 500 retail company's and disruptive brick-and-mortar and e-commerce companies that are changing the retail landscape.