I think this is a good public relations move.
Now, a handful of companies — among them Nike, Reebok, and Phillips-Van Heusen (PVH ) — have for the first time gone public. Their factory labor audits were posted in early June on the Web site of the Fair Labor Assn., a sweatshop-monitoring group started in 1997 with help from the Clinton Administration (table). (Nike Inc. released only limited information, citing its pending U.S. Supreme Court case.)
As people in the US become wealthier, they care more about labor conditions, environmental issues, etc. Companies who promote that they are labor and environment friendly may be able to command a price premium.