Swine Flu Boosts Sales of Fisherman’s Friend

People in England are buying unprecedented amounts of Fisherman’s Friend, a strong cold lozenge, because they think it could cure swine flu. Ananova reports:

Demand for the aniseed variety of the 65-year-old winter warmer has meant an unprecedented rise in production. Key ingredient star anise – pure aniseed – is also contained in the swine flu treatment Tamiflu, reports the Daily Mirror.

There is no evidence that sucking a Fisherman’s Friend can cure swine flu but people are making the link for themselves. Fisherman’s Friend makers Lofthouse of Fleetwood Ltd told Grocer magazine: “Sales are up 43% since June and we are struggling to cope.

“We make no claims for our product – though enjoying a Fisherman’s Friend will certainly do no harm. People are making the aniseed link themselves.”

In any case, Fisherman’s Friend has got to be a better swine flu bet than Cocoa Krispies.

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Written by Drea Knufken

Drea Knufken

Currently, I create and execute content- and PR strategies for clients, including thought leadership and messaging. I also ghostwrite and produce press releases, white papers, case studies and other collateral.