How Facebook Negatively and Positively Affects Businesses

Sometimes it seems like Facebook’s sole use is as a bragging or whining platform. But for many businesses, Facebook has become an important part of an effective marketing plan. Facebook allows businesses to engage with users and develop an ongoing relationship with consumers. But as with any tool, Facebook can be misused and those who don’t know how to wield the power of this social media giant can end up wasting money, falling behind in the marketing game, or even garnering a gratuitous amount of reputation damaging negative publicity. Here are some pros and cons to using Facebook as a marketing tool.

Read the rest of this entry »

Other recent stories

The 5 Most Important Parts of the Facebook TOS (That You Didn’t Read)

  Share Facebook is our new God. It’s omnipresent (except when you don’t have service) and controls our lives, albeit somewhat silently. We fear it and for our reputations, lest some embarrassing pictures get tagged or dirty laundry… Read more

5 Ways Facebook is Evil

  Share One of the most prominent features of the past decade — the meteoric rise of social networking websites — has changed the way we communicate and interact, both online and in that other place that’s like the Internet but with… Read more

User Interface and Site Usability – Brands Who’ve Done It Right

How many times have you clicked on a search result only to land on a page that’s just not user friendly? If you’re like most Internet users, it’s a regular occurrence. And, like most, you probably click that back button within seconds…. Read more

Facebook Apps Secretly Share User Info

Image: CNET’s Surveillance State Another Facebook privacy gaffe has hit the fan, thanks to a Wall Street Journal investigation. A number of popular Facebook apps, including Farmville, have been sharing information with third-party advertisers… Read more

Culture Problems Could Kill Facebook

How long will Facebook be around? Right now, the platform’s future looks contentious. The Harvard Business Review’s Bruce Nussbaum explains how Facebook’s problem is a cultural one: Facebook is wildly successful because its founder matched… Read more

Social Media and Connection

I’m curious if you think that social media – as well as all our mobile, digital communication in general – is making us more or less connected to other people. When you see three people sitting at the same table in a restaurant, each with his… Read more

Facebook Chronicles: Consulting the Files

When I was a kid I was amazed every time I went to the dentist and they remembered stuff about me. Not only did they know my name, but they knew what school I went to and the books I liked to read. They knew what sports I played and what my… Read more

Facebook Chronicles: Who’s Talking About You?

I like Facebook. I like the way it helps me turn acquaintances into friends. I like the way it allows me to stay connected to acquaintances I would otherwise lose track of. And perhaps most important for my future as *famous author* (a girl can… Read more

Facebook Chronicles: Where Are You?

You may know that I’ve been struggling with challenge of crossing the line in Facebook from personal to business. And while I’m slowly making the transition, it seems every day I learn more to be wary of. Specifically, I recently learned about a… Read more

Crossing the Facebook Line – Personal to Business

Do you use Facebook? And if so, are you using it personally or professionally? If the answer is both, do you keep separate accounts and identities? Or have you melded all into one? Maybe you’re like my friend who has a regular personal profile… Read more