Tag: Marketing

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  • is-mail-dead

    Is Mail Dead? Not So Fast.

    Assuming that email has surpassed traditional snail mail is a logical conclusion to come to- however that doesn’t necessarily make it true, 70-80% of consumer say they open almost all of their mail, and that’s including their junk mail. So what is it that keeps direct mail alive and well when everyone is so used […]

  • 10 Failed Ad Campaigns That Actually Drove Away Customers

    Advertising is key; each year, brands spend incredible amounts of money on research and development to find out what makes their target audience tick and then trying to capitalize on that in fresh, unique and edgy ways. But attempts to appear cutting edge often cross the line, leaving unhappy customers walking away from a brand […]

  • 10 Businesses Capitalizing on Memes - And Making a Killing

    10 Businesses Capitalizing on Memes – And Making a Killing

    Memes are the lifeblood of internet humor; defined as “an idea, behavior or style that spreads from person to person within a culture,” memes are typically internet inside jokes which take the web by storm and are the subject for hundreds of photoshopped images captioned with themed jokes and humorous phrases. But memes are more […]

  • 10 Companies Caught Lying

    10 Businesses Caught Lying

    Everyone knows that marketing is a deceitful business, but most would be surprised to find out just how manipulative companies can be about their products. Whether it’s cigarettes, food, or even government employed background checks, no one can be trusted entirely; regulations and industry standards are in place for a reason, and a company’s ethics […]

  • montage

    10 Products that Take the Fun Out of Everyday Life

      Share Technology tends to make our lives easier and better.  What would life be like if we had to wash our own dishes and clothes by hand like damn savages?  Are we going to give up the Internet and go back to Victoria’s Secret catalogs and lingerie ads?  What would we do without the […]

  • montage

    5 Ways Infomercials Convince you to Buy Useless Crap

      Share Infomercials are the bane of every hoarder’s existence, but are dangerous to everyone. They bombard us with images of crap we really don’t need, but somehow seem to convince plenty of us non-hoarders to pay for stuff that immediately goes into storage or out at the garage sale. What sorcery is this? How […]

  • shack

    10 Huge Branding Mistakes

    Share In today’s wacky world of advertising and rampant consumerism, a company must forever be changing in order to stay cutting edge. Attention spans grow shorter everyday, no thanks to the visual rape we are incessantly faced with; a constant barrage of billboards, taxi ads, commercials, YouTube commercials, popups on every website, and even plastered […]

  • ad-age

    Advertising Budgets of the Top 200 Brands

    With marketing & advertising becoming more and more of a need to succeed, this infographic by our friends at MarketingDegree.net provides an industry-by-industry look at where the leading U.S Brands are spending their dollars. Image courtesy of Ad Age Embed this Infographic on Your Site: Source: Marketing Degree

  • nametag_jeffloweflickr

    The Importance of Name Tags

    Do you cringe at the idea of donning a name tag? Whether white and sticky or plastic and magnetic, there is just something so mortifyingly geekish about wearing a name tag. Or maybe it’s ego: everyone knows my name. Or the opposite: no one needs to no my name. But the humble nametag is so […]

  • Papa John's

    23-Cent Pizza: Good Idea or Bad Promotion?

    23-cent Pizzas… Are you kidding me? You can’t even get a White Castle hamburger for that. However, yesterday in Ohio 86 Papa John’s Pizza stores decided to sell 23-cent pizzas as a truce after they agreed to offer a franchise in Washington D.C. t-shirts calling LeBron James a “CRYBABY.” This was in response to the […]