5 Ways Infomercials Convince you to Buy Useless Crap

 

Infomercials are the bane of every hoarder’s existence, but are dangerous to everyone. They bombard us with images of crap we really don’t need, but somehow seem to convince plenty of us non-hoarders to pay for stuff that immediately goes into storage or out at the garage sale. What sorcery is this? How are otherwise sane and rational people roped into paying for products that, let’s be honest, we all know aren’t going to work? Here are 5 ways infomercials sell us on their literal garbage.
Read the rest of this entry »

Other recent stories

10 Huge Branding Mistakes

Share In today’s wacky world of advertising and rampant consumerism, a company must forever be changing in order to stay cutting edge. Attention spans grow shorter everyday, no thanks to the visual rape we are incessantly faced with; a… Read more

Advertising Budgets of the Top 200 Brands

With marketing & advertising becoming more and more of a need to succeed, this infographic by our friends at MarketingDegree.net provides an industry-by-industry look at where the leading U.S Brands are spending their dollars. Image… Read more

The Importance of Name Tags

Do you cringe at the idea of donning a name tag? Whether white and sticky or plastic and magnetic, there is just something so mortifyingly geekish about wearing a name tag. Or maybe it’s ego: everyone knows my name. Or the opposite: no one needs to… Read more

23-Cent Pizza: Good Idea or Bad Promotion?

23-cent Pizzas… Are you kidding me? You can’t even get a White Castle hamburger for that. However, yesterday in Ohio 86 Papa John’s Pizza stores decided to sell 23-cent pizzas as a truce after they agreed to offer a franchise in Washington D.C…. Read more

How To Position Your Company As “Fun & Clever”

Honda’s current commercial in the UK featuring jigsaw puzzles and rubics cubes is the perfect example of differentiating your company in a stale niche. Instead of boring us to death with another car commercial, Honda has actually peaked our playful… Read more

Coke Takes Over Tongue Ad Space

Coke Zero has a new advertising campaign in Brazil.  They’re taking advantage of the propensity for piercing by offering free tongue studs adorned with the Coke Zero logo.  Delicious.  Piercing shops in Sao Paulo, Rio de Janeiro, Porto Alegre… Read more