Marketers have long known that buyers are influenced by their friends and family members. Word of mouth advertising was often considered the best form of advertising long before the advent of the internet. Even in the digital age when internet users are bombarded by online advertisements, word of mouth is still a key player. This type of advertising is accomplished online through social influencers. Just how influential is a person’s social circle to their buying decisions?
It’s true, not all of the older business executives understand the value of using Twitter. The micro-blogging tool is placing a human face on corporations that otherwise wouldn’t be able to directly communicate with their stakeholders. The Fortune… Read more
Image: Ivan Walsh/Flickr Social media has become serious business. Few other forms of communication offer you the instant network, broad access, and sheer volume of connections that social media does. But to take advantage of this exciting… Read more
I’m curious if you think that social media – as well as all our mobile, digital communication in general – is making us more or less connected to other people. When you see three people sitting at the same table in a restaurant, each with his… Read more
I like Facebook. I like the way it helps me turn acquaintances into friends. I like the way it allows me to stay connected to acquaintances I would otherwise lose track of. And perhaps most important for my future as *famous author* (a girl can… Read more
So maybe I’m a little obsessed with social media lately. Bear with me. Why? Because I’m not alone. Even places of worship are getting into this particular form of digital marketing. Churches, mosques, and synagogues no longer have a choice about… Read more
Do you use Facebook? And if so, are you using it personally or professionally? If the answer is both, do you keep separate accounts and identities? Or have you melded all into one? Maybe you’re like my friend who has a regular personal profile… Read more
A new study reveals that teenagers extensive use of digital media help them to develop important social and technical skills online. What may be considered a waste of time by their parents and other adults is actually creating crucial skills for… Read more
Online networking can seem like a bizarre and mysterious world to traditional ‘offline’ professionals, or anyone who graduated before the turn of the millennium. The world is moving quickly, but it turns out the rules of networking online are… Read more
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