Target has taken a definitive stand on the anti-LGBT laws that are suddenly starting to rear their ugly heads in certain southern states.
The company on Tuesday told its transgender customers to use whatever bathroom matches their gender identity.
“We welcome transgender team members and guests to use the restroom or fitting room facility that corresponds with their gender identity,” the retailer said. “Everyone deserves to feel like they belong.”
The company’s stance arrives just ahead of a bill proposed by a Republican in Minnesota, Target’s home state, that would restrict use of restrooms, locker rooms, and dressing rooms, based on a person’s “biological sex.”
Target said in a statement that it thought carefully about how its stance could affect its business.
“Given the specific questions these legislative proposals raised about how we manage our fitting rooms and restrooms, we felt it was important to state our position,” the company said.
Some ignorant customers lashed out at Target: “That means I won’t be using your bathrooms or dressing rooms in the future,” said one internet commenter. “May have to rethink some other things too.”
Other customers thanked the company for taking such a “powerful stance for transgender people.”