US shoppers flocked to online retailers on Monday to take advantage of all the discounts Cyber Monday had to offer. That increase in customers caused virtual traffic jams at Target and caused other e-tailers to quickly run out of stock.
When many visitors headed to the Target website they were met with the following error message: “So sorry, but high traffic’s causing delays. If you wouldn’t mind holding, we’ll refresh automatically & get things going ASAP.”
A Target spokesperson revealed that the company had doubled its best day ever in terms of traffic.
Sales on Cyber Monday, traditionally the busiest day of the year for Internet shopping, were expected to finish up 12% from a year earlier at $2.98 billion, according to the Adobe Digital Index.
When Reuters examined products on Monday morning they found 13 out of 100 items to be out of stock.
“Consumers are hyped for Cyber Monday, with social buzz more positive than what we saw on Black Friday, but they need to brace themselves for the highest out-of-stock rates of the season so far,” said Tamara Gaffney, principal analyst at Adobe Digital Index.
Companies that ran out of stock over the five-day Thanksgiving to Cyber Monday sales cycle included Neiman Marcus, Wal-Mart, Victoria Secret, and Foot Locker, among many others.
Even PayPal received complaints that its payment processing times were greatly increased.
Adobe tracked 80% of all online transactions from the top 100 U.S. retailers and said sales were on track to meet its expectation of a record $3 billion by the end of Monday.
IBM has predicted that Cyber Monday online sales would grow by more than 18% compared with 2014.
E-commerce sales grew by 26% on the weekend according to IBM.