Here’s the true power of Taylor Swift.
Apple recently started airing an ad featuring the current reigning queen of pop music and the ad caused Drake and Future’s song “Jumpman” to experience a 431% increase in worldwide sales on iTunes.
In the ad, Taylor Swift was filmed working out to the track.
The ad was promoting one of Apple’s curated “gymflow” playlists, which has seen a 325% increase in plays, Apple Music head of content Larry Jackson told Adweek.
Here’s the Taylor Swift ad that has skyrocketed Drake’s sales.
— Taylor Swift (@taylorswift13) April 1, 2016