The 100 Most Mentioned Brands on Twitter

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Brand Republic has a list of the 100 most mentioned brands on Twitter. Here are the top 10:

1 Starbucks
2 Google
3 BBC
4 Apple
5 AIG
6 Amazon
7 Microsoft
8 Guardian
9 Dell
10 Coca-Cola

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Note that fewer than half of the brands have Twitter accounts (including Apple). A strong brand will generate buzz no matter what, but it surprises me that most of the brands on the list haven’t set up Twitter accounts anyway. Twitter provides a way to boost even the most popular brands through intelligent campaigning, like Starbucks’ recent posters.

What are companies waiting for?

Written by Drea Knufken

Drea Knufken

Currently, I create and execute content- and PR strategies for clients, including thought leadership and messaging. I also ghostwrite and produce press releases, white papers, case studies and other collateral.