Coke spends more on advertising than Apple and Microsoft combined and is the most recognized brand in the world (94% of the world’s population recognizes the Coke brand). It’s annual revenues make it the 75th largest economy in the world (yeah, bigger than many nations). Here’s a graphical look at the scope of Coca Cola’s global domination courtesy of the website Top Management Degrees.
One of the more amazing facts: soft drinks are the number one source of calories in the American diet. That’s sickening. Literally.