The launch comes as Fox News Channel is touting its aggressive approach to the Obama administration, which has led to rising ratings after eight years in which the network’s top commentators often sided with the Bush White House.
The Web site will attempt to emulate the social aspects of Facebook — as well as MySpace, which, like Fox, is owned by Rupert Murdoch — by encouraging readers to post comments and argue with one another. And the hook will be columns, blogs and videos from the likes of Bill O’Reilly, Greta Van Susteren and Hannity, which will likely draw their strongest followers.
Fox has been losing the online wars. The new site would be linked to FoxNews.com, which drew 16 million unique visitors in February, trailing MSNBC.com (41 million visitors) and CNN.com (36 million).
Liberal outlets thrived during the last administration, when those who couldn’t stand the president gravitated toward the strongest Bush critics. MSNBC gained in the ratings by moving sharply left, installing Air America’s Rachel Maddow in the hour after Keith Olbermann last fall. A right-leaning brand may be a similar asset in the Obama era.
Says (one official): “We’re calling it a mix between the Huffington Post and Drudge.”
From a business standpoint, it’s a good move, as the excerpt above highlights. The site is already rife with comments, meaning that it already had an audience waiting in the wings.
Among today’s topics:
It Is Anti-American to Try to Keep Newspapers Afloat
Ten Reasons I Believe In God
Rush says Hillary twice the man Obama
Nanny State bans ice cream socials
Has HuffPo met its match?
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