The (Marketing) World Is Flat

Excellent post from Ben McConnell, addressing Thomas Friedman's concerns about the ability to browse his book online for free.

You raise two questions that thousands of content creators, manufacturers, resellers — just about everyone — grapple with every day:

1. How much of my product/service do I give away?

2. How do I control the aftermarket for my product?

The second one is a funny question that way too many companies are concerned about. Control? That's the job of your customers. Let them do it.

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