The Office – Why 44 Minutes?

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NBC's trick worked well tonight. When I sat down to watch "The Office," it wasn't on. Each show on NBC tonight ran a little longer than usual. What's the catch? I think I know.

The consumption habits of television audiences tend to have less relevance to quality of programming and really instead depend on when the consumer decides to be available. What that means is most of the people, most of the time, will find *something* to watch, even if it isn't what they really wanted. Most people saw clips of shows tonight that they wouldn't normally watch, because they were available at a certain time and, when their desired show wasn't on, they just watched and waited. It was a great trick to get viewers to check out new shows.

While I'm at it, let me just say that the Staples shredder product placement was a little too blatant. Tone it down next time.

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